An order comes in, somebody types it into the accounting software, then somebody types that same order into the CRM, and it gets typed one more time into the spreadsheet the crew actually looks at. Same information every time, and your team is the only thing carrying it from one place to the next.
That isn't really a staffing problem. Your software was never set up to hand information to the software sitting right next to it, so people ended up filling the gap by hand. It costs a few hours a week that never show up on a budget, and every retyped record is one more chance for a wrong number to land on an invoice.
An API integration takes that job off your team. Your staff enters it once, in whichever system they're already in, and it shows up in the others on its own.
Why businesses have us connect their software:
Real reviews from clients who trusted Maiden Voyage with their software
We have been blown away at the quality and speed Maiden Voyage has provided. They have masterfully designed a functional and aesthetic management system that works as a core element in our business. They have been easy to work with in customizing our every need and want, taking calls, texts and emails on ideas, feedback, adjustments, etc. and have made the process an incredible experience for us.
Our project was complex and we were worried that a software development company might have a hard time understanding and implementing it the way we needed. Maiden Voyage, easily understood the all business aspects and even helped contribute with business suggestions to help improve the entire project.
We couldn't be happier how smooth the whole process went and with the quality and functionality of the final product.
Maiden Voyage has been amazing to work with. Very professional, competent and willing to go the extra mile to get our stuff done. They were able to take a broken app that we purchased, work through all the integrations, get it back up and running, improved the functionality of the app and are still supporting us to keep this app running and updated on both android and IOS. I would recommend them for any of your software needs.
Working with Maiden Voyage has been an amazing experience. They're incredibly easy to work with, completely transparent with no hidden fees, and truly care about delivering a great product. Every time we come up with a new idea to improve our software, they don't just build it—they go above and beyond to make it 10 times better than we imagined. Their attention to detail, creativity, and commitment to excellence have exceeded our expectations. I highly recommend Maiden Voyage to anyone looking for a reliable, innovative software development team.
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Book a Strategy CallThe short version, without the jargon
An API integration is a connection between two pieces of software that lets them pass information back and forth on their own. The API part, short for application programming interface, is just the doorway a program opens so other programs can read and write its data. Most of the software your business already pays for has one.
Once two systems are connected, a record you create in one shows up in the other. A new customer in your CRM becomes a customer in your accounting software. A paid invoice closes out the job in your scheduling tool. Nobody types it twice, and nothing gets missed because the person who normally handles it was out that day.
A lot of the businesses we talk to don't need new software at all. They need the software they already have to start sharing what it knows.
QuickBooks, Xero, Sage. Orders and invoices land in your books on their own, so closing the month stops being a rekeying project.
Salesforce, HubSpot, Zoho, Pipedrive. Contacts and deal stages stay current without anyone updating two places.
Shopify, WooCommerce, Square, Amazon. Orders, inventory counts, and customers go straight to the back office.
Stripe, Authorize.net, PayPal. Payments post themselves instead of getting matched up by hand every week.
Jobber, ServiceTitan, Housecall Pro, Calendly. Jobs and customer details stay in sync from the office to the truck.
The system nobody wants to replace, the Access database, the spreadsheet that somehow runs the whole operation. We've worked with all of it.
Double entry is easy to miss because it never shows up as a line item. It's ten minutes here, twenty minutes there, plus the afternoon somebody spends figuring out why two reports don't match. Add it up over a year and it's a real piece of somebody's salary going toward work nobody wanted to do.
Most of the time an integration pays for itself in staff hours pretty quickly. Tell us what your team is doing by hand and we'll give you a straight answer on whether it's worth connecting.
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Book a Strategy CallNo code tools are genuinely good at simple jobs. Drop a form submission into a spreadsheet, send a notification when a deal closes, connect two apps that were practically made to work together. If that's all you need, we'd rather point you there than sell you something bigger.
They start to strain once real business rules get involved. Fields that don't line up between systems, records that have to be matched or checked before they land anywhere, a few thousand rows a month billed by the task. And when a record doesn't fit the template it usually just gets skipped, which you find out about when a customer calls asking where their order went.
A custom integration is built around the way your business actually works, and you own it instead of renting it by volume. Our team is right here in Logan, Utah when you need it changed.
Tell us what your team is entering by hand and which systems it goes into. We'll look at what those systems can do and come back with what's possible and what it costs. No pressure either way.
We build the connection and work out where every field belongs, then run it against your real records before it touches anything live. You look at the results and tell us they're right before we go further.
We turn it on and stay with you through the first stretch of real data. Vendors change their APIs now and then, and when that happens our team in Logan is here to update it.
It's a connection between two pieces of software that lets them pass information back and forth on their own. An API is the doorway a program opens so other programs can read and write its data. Once two systems are connected, something entered in one shows up in the other without anyone typing it a second time.
A simple integration between two systems that both have decent APIs usually runs $1,000 to $4,000. Something more involved, with more systems, two way syncing, or custom rules about how records should match up, usually lands between $5,000 and $8,000. The fastest way to a real number is a free strategy call, where we scope it honestly with no pressure.
Most straightforward integrations take a couple of weeks. Bigger projects that touch several systems, or that involve older software, usually run four to eight weeks. Systems with well documented APIs move the fastest, and we pin down your timeline once we know what your software can do.
There's usually still a way. Depending on the system that might be a scheduled file or spreadsheet export, a direct database connection, webhooks, or a partner API you have to request access to. We check what each system can actually do before quoting anything, and we'll tell you if one isn't worth connecting.
For simple, low volume tasks those tools work well, and we'll point you to them if that's all you need. They get expensive and harder to trust once you need conditional logic, data validation, or field mapping across hundreds of records at a time. A custom integration is built around your rules, and you own it instead of paying by the task.
Yes. We use each vendor's official login and authentication, keep credentials encrypted, ask for only the permissions the integration needs, and send everything over encrypted connections. The integration and the accounts it runs on belong to you.
Vendors change their APIs from time to time, and when they do the connection has to be updated. You call or email the same team in Logan, Utah that built it, and we fix it. If you'd rather have someone keeping an eye on things for you, we offer ongoing support too.
Plenty of clients start by connecting the systems they already have, then decide the workflow deserves software of its own. When that happens, we move on to custom app development — and the integration work already done carries straight over.
If the gap is really on the public side of your business, that's custom website development instead. See what we've built for other companies.